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Our Direct Response Capabilities

 

Ellison Media Company is results-oriented. We provide clients with the marketing approach that best suits their needs and garners results. We can develop a single-vehicle marketing approach or an integrated strategy using a combination of television, radio, print, e-mail and Internet media for a more comprehensive approach to reaching client goals. Our thorough planning and attention to detail enable us to consistently deliver marketing programs that work.

 

Planning and Strategy

  • Strategic integrated and single vehicle
    marketing plans
  • Positioning and message development
  • Competitive analysis
  • Business strategy
  • Market research

 

Media Planning and Placement

  • Short-form DRTV
  • Long-form DRTV
  • Telemarketing services
  • Publications
  • Internet
  • List procurement/management

 

Creative “Acquisition” Execution

  • Short-form DRTV
  • Long-form DRTV
  • Direct mail
  • Print and collateral
  • E-mail
  • Web development and optimization
  • E-commerce
  • Catalogs
  • Continuity
  • Cross-selling

Back-End Project Management

  • Continuity programs
  • Catalogs
  • Line extensions
  • Cross-sells
  • Direct mail
  • Print ads
  • Telemarketing scripts

 

Reporting and Analytics

  • Market analysis
  • Campaign testing and analysis
  • Media tracking
  • Database modeling

 

 

 

Ellison Media Company • 14804 North Cave Creek Road Phoenix, AZ 85032
Phone: 602-404-4000 • info@ellisonmedia.com
©2007 Ellison Media Company