Data & Analytics
Creating a successful direct response campaign requires disciplined testing to narrow down what works. Benchmarking, accurate data and analytical reporting is crucial to navigating toward our clients' goals.
We understand that our clients' campaigns are unique which is why we spent over a decade developing our propriety e-PATHWAY™ media data, analysis and reporting system.
e-PATHWAY™ report system manages data from call centers and web sites that helps us to define, measure, analyze and improve results.
Clients also appreciate e-PATHWAY’s simple and comprehensive real time reports, keeping the informed of the status of their DR projects.
Reporting & Analytics
- Powerful Proprietary Media Software Systems
- Daily / Monthly reporting
- Database Modeling
- Market Analysis
- Station/Time Period
- Campaign Testing
- Media Tracking